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Spirit Sox Blog

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women at conference
Building sock-sational relationships at conferences

Phew! Back From a Month of Conference Fun March was an action-packed month for Spirit Sox USA! First, I attended the California Association of Directors of Activities (CADA) Annual Convention. My favorite thing about this conference is that these Teachers, Athletic and Activity Directors, Principals, etc. are decision-makers who are in touch with the students and know what they want. So many approach my booth and say, “My students want socks.” Music to my ears! Spirit Sox USA has been a Silver Sponsor of CADA for 4 years now. I’m honored to be a part of this organization and support

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Lisa with other women business owners at a conference
Breaking down barriers

Breaking down barriers Owning a business as a woman is a wonderful, empowering challenge that I’ll always be glad I took on. Especially during Women’s History Month, I’m reminded that women couldn’t always do what I’m doing — at least without barriers. Before 1974, banks could refuse to issue a woman a credit card. And until 1978, women could still be fired for getting pregnant. I love owning my own business and working with other women business owners. Some of my favorite messages are the ones I exchange with women looking for advice on starting a business or navigating issues

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Sock Queen Lisa Riggs at a tradeshow
Trade show tips and tricks from a pro

Trade show tips and tricks from a pro Spring is coming — and so are industry trade shows! I’ve been to my fair share of trade shows as I spread the word about Spirit Sox USA. Along the way, I’ve learned some tips to keep me sane (and not in pain). My favorite giveaway item, besides socks, of course, is popcorn. It’s the perfect little snack for a conference and you can usually follow the smell! Find me at CADA March 1-4 in San Diego and WBENC National Convention March 20-24 in Nashville. If you’re headed to either, I’d love

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Here’s to a sock-sessful year!

It was a sock-sessful 2022 — bring on 2023! 2022 was the best year yet for Spirit Sox USA! I’m so proud of how far we’ve come and so thankful for our customers. I’ve built some wonderful relationships over the last year, and I can’t wait to see what 2023 holds for the Spirit Sox team. Our biggest accomplishments include: Read on for some more standout moments! Farthest-flung customers Sweetest customer Most famous customer Most eco-friendly product Most generous customer Biggest companies Best return customer Most exciting award As you can see, we can create just about any sock for

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sock design by Spirit Sox USA
A Sock-Sational Gift Idea!

A Sock-Sational Gift Idea! Did you catch the announcement about what we’re up to? I’m so excited to offer something new — a sock subscription! This is different from the custom socks that we do for groups, teams, and businesses. These socks are meant for anyone and any occasion! Check them out! When you subscribe, you (or the lucky recipient of this fun gift) will receive two pairs every month. And there’s nothing to approve or select each month — every shipment is a surprise! (Believe me, we’re really having fun coming up with these socks!) This is the perfect

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people sitting in a row with spirit sox socks on
Gratitude and a super-fun reveal (coming soon)

Gratitude for the Best Year Yet Super-Secret Sock Scoop! Another reason for my excitement is that I know what’s in store — and soon so will you! National Sock Day is coming up on Dec. 4, but that’s a Sunday, darn it, and not the best day to do what I have planned. So coming up the next day, Monday, Dec. 5, I’m going to be on LinkedIn and Facebook sharing a live product announcement! It’s unlike anything I’ve done before, so make sure you’re following me on LinkedIn and have liked my Facebook page to hear all about it!

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