We’re Now Licensed to Print College Logos!

We’ve got some seriously sock-tacular, game-changing news to share — Spirit Sox is now officially licensed by the Collegiate Licensing Company (CLC) to print college and university logos on our custom socks! 🎓🧦
Yep, that’s right: We can now proudly produce licensed collegiate gear, which means your favorite university’s logo can live on your feet in full, college-spirited style! Whether you’re outfitting a spirited student section, stocking your campus bookstore, or creating memorable alumni gifts, we’ve got the perfect way to rep your favorite college sock-first.
So… What is the CLC, Exactly?
The Collegiate Licensing Company (CLC) is the premier licensing partner for college and university brands across the United States. Founded in 1981, the CLC is now a division of IMG, which is one of the largest and most respected global sports and media companies. Their role is simple but powerful: to protect, promote, and manage the trademark rights of over 700 collegiate institutions, athletic conferences, bowl games, and other iconic college properties.

So, what does that really mean? If you’ve ever bought a promotional item like a t-shirt, hat, or coffee mug with a college logo on it, there’s a good chance it was officially licensed through the CLC. This entity is in place to ensure that every product using a school’s name, logo, mascot, or colors meets the highest standards for quality and brand integrity to limit faux products, enforce copyright infringements, and keep these brand’s integrity intact. Without a CLC license, using a college’s logo is not only unauthorized, it’s actually illegal.
And here’s where we start doing a little happy dance… 🎉

Being licensed by the CLC isn’t just about legality — it’s about credibility. Any company or person who wants to print collegiate assets on merchandise must go through a lengthy approval process to gain the ability to print college logos. The process has many steps to ensure any business awarded a CLC license to print protected royalties is indeed viable, trustworthy, and well-established. Having this newfound credibility allows Spirit Sox to now share the same licensing tier as big-named companies like Nike, Adidas, Champion, Fanatics, Under Armour, New Era, and other massive industry names. We can produce officially licensed collegiate apparel and gear just like them and couldn’t be more ecstatic about this achievement! We are officially playing in the big leagues, guys, and we’re doing it with custom bulk socks!
We must reiterate, their licensing process isn’t just handed out lightly. It requires an in-depth application, proof of manufacturing excellence, brand accountability, and a demonstrated ability to uphold the high standards of the schools we represent. As a women-owned small business, earning this recognition isn’t just a milestone — it’s a moment of immense pride. (We can’t tell you how happy Lisa Riggs was when she first received the news!)
So, when we now say we can create custom socks with your favorite college logo, it’s not just a cool perk — it’s a certified, respected, and legally authorized offering, approved by the gatekeepers of college brand identity. Thank you to the Collegiate Licensing Company (CLC) for this awesome opportunity to share all collegiate royalties with pride! 🎓🧦
What This Means for You (Besides More Socks in Your Fav School Colors!)
Being CLC licensed is a huge honor for us as a small women-owned business. It’s a testament to our commitment to quality, integrity, and creative design, and it opens up a whole new world of opportunity for our amazing customers.
Now, organizations, alumni associations, Greek life groups, fundraising committees, college bookstores, or any alma mater organizations can design fully custom socks featuring their official college logos at a wholesale price. Whether it’s for homecoming or rush week events, graduation giveaways, championship games, or for school-organized tailgate groups, we’re here to help you wear your spirit loud and proud! (Quite literally, from the ankle down.😉)

Let’s Get College Inspired!
Do you have a reunion coming up where you’re in charge of putting together gift bags? Or are you the head of marketing at a university sports team and need some new design ideas? Our creative team can totally help! Here are just a few ideas for your next pair of school-inspired Spirit Sox socks:
- 🐾 Paw print socks featuring your university mascot
- 🎉 Game day socks in bold school colors with the official college logo
- 🎓 Graduation socks customized with the year, college crest, and a “Class of ___” flair
- 💼 Alumni association socks perfect for reunions or networking events
- 💡 Fundraiser socks for student organizations or athletic teams
- 🧦 “Finals Week Foot Warmers” — cozy socks with encouraging school mottos

The best part: we’re just getting started! Maybe your sorority wants custom Greek-letter socks to wear during recruitment, or maybe your campus bookstore wants exclusive socks for a big rivalry game, or you are just the captain of an alma mater intramural sports team looking for some fun gifts for the team. Whatever your situation, we can’t wait to design custom college logo socks in bulk for your group!
Picture matching socks for the pep band, or a line of spirit socks designed by your own student leaders. We can even create commemorative socks for milestones like the first day of college, Homecoming, or senior send-offs. The creativity is seriously endless, and that’s exactly how we like it! (We put the “Spirit” in “School Spirit!”)
As we enter this exciting new chapter at Spirit Sox, we want to take a moment to say: thank you!!! Thank you to our community, our customers, and our campus partners for believing in us and our mission to provide the highest-quality, most affordable custom socks in bulk for any organization out there, big or small. As a women-owned small business, every opportunity like this is more than a business win: it’s a true reminder that passion, grit, and purpose truly can open doors (and licensing agreements!) for you. From the bottom of our hearts, thank you for supporting Spirit Sox. We can’t wait to help you put your college spirit on full display, one custom pair of personalized socks at a time!
So go ahead, show your school pride in custom form with Spirit Sox today! Contact our creative team today to get a CLC-approved sock design started. We can’t wait to see what ideas you all have in store! 🥳🧦
Now, the only question left is: what will you design first?
(For more information, please visit the CLC website at: https://clc.com/)