
We need to talk:
How tariffs are affecting Spirit Sox.
Dear Spirit Sox Customers,
When I started this business nine years ago, I named it Spirit Sox USA for a reason.
My dream was to manufacture all of our socks right here in the United States.
I reached out to hundreds of U.S. manufacturers, industry connections, and leaders. No one would pick up the phone.
I quickly learned that producing socks in the U.S. isn’t that simple and I needed to find a manufacturer that was willing to work with me and my start-up company.
At Spirit Sox, we proudly serve nonprofits, schools, charities, and small organizations across the country.
One of my biggest priorities has always been keeping our prices accessible, so that EVERYONE can experience our product, give back to their communities, and design custom socks that truly make an impact.
To make that happen, we built a strong, trusted partnership with our overseas distributors. They’ve helped us deliver high-quality socks that don’t break the bank.
But things are changing.
New tariffs have been introduced on a wide range of products globally, and they’re going to cause prices to rise significantly. Not just for businesses, but for the everyday customer, too.
Most small businesses simply can’t absorb this kind of sudden increase.
Like many others, we’re feeling the effects.
And because of these tariffs, we may be forced to raise our prices, something I never wanted to do.
Typing those words is hard. Truly. Because I know that millions of small businesses are at risk. These changes are threatening dreams, livelihoods, and the people who’ve poured everything into their work.
To my fellow small business owners: I see you. I support you. We’re in this together.
I’m incredibly grateful for my team and advisors who continue to guide me as we navigate this uncertain future. We’re doing everything we can to stay true to our mission, take care of our customers, and find a path forward.
Thank you for standing with us.